Partnerships, England Hockey

Polar at the heart of England Hockey.

With England's leading hockey players focusing on the new season, the sport continues to benefit from its unique partnership with Polar Electro (UK) Ltd, the world's leading manufacturer of heart rate monitoring equipment.

Installed as the Official supplier of Heart Rate Monitors to England Hockey, the relationship sees Polar support England's elite squads with the provision of their innovative sports monitoring equipment and services. With the increasing demands that the modern game places on players, it is essential that both they and their coaches monitor and correctly understand, what their bodies are telling them. As a result, Polar works closely with England Hockey to educate both coaches and players on how their pioneering heart rate monitors and Team Systems^TM can help them achieve their performance goals.

With preparations for the 2008/2009 season already underway David Faulkner, England Hockey, Performance Director, is in no doubt as to the benefit this partnership has to all members, "We are delighted with this partnership, to gain the practical and credible support from such a well respected sports brand Polar's impressive heart rate monitors and support services will help us design world-class training programmes by collating and analysing physiological data from players, the heart rate monitors will be an invaluable asset to our training programmes".

A pioneering innovator in heart rate monitoring, Polar is dedicated to improving well-being and sports performance through a profound understanding of the human body. Measuring player's heart rate ECG accurately and reliably, Polar's intelligent training tools provide individuals with a deep understanding of what their body is telling them. This personal information can help players train at the right intensity so that they can get the most out of their training and use their time efficiently. Continuous feedback on their improvement can really motivate players and ensure that they keep on the right track.

Malcolm Douglas, Managing Director, Polar Electro (UK) Ltd, commented on Polar's partnership, "This is an exciting partnership for Polar. England Hockey is a successful organisation catering for players whether competing at international or club level. With the versatile products across an extensive range that Polar has to offer we are confident that we can work closely with the players and coaches to make the most out of such a fitting partnership."

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