Partnerships, League Managers Association (uk-en)

Polar Electro UK support Football League Managers

Polar Electro (UK) Ltd. has for a number of years formed a special partnership with the League Managers Association (LMA) which sees the world renowned manufacturer of heart rate monitoring equipment share their knowledge and expertise with some of the greatest minds in the game.

As the exclusive supplier of heart rate monitors to the LMA, the on-going partnership provides the country's 92 BarclaysPremier League and Coca-Cola Football League managers with access to Polar's market leading heart rate monitors and support services. Easy to use and implement, managers are given an insight into how Polar's innovative products can help them bring sophisticated heart rate based training to their coaching.

With the increasing demands that the modern game places on players, it is essential that managers monitor and correctly understand, what their players' bodies are telling them. Polar work closely with the LMA to educate their members on how Polar's innovative Team System^TM products can help them get to the heart of their team's performance. By simply fitting players with Polar's unobtrusive Team System transmitter belts, managers can have instant access to information on player's fitness and training. Providing the precise data that managers need to keep their elite squads in peak condition and fully motivated.

Richard Bevan, Chief Executive of the League Managers Association is delighted with the partnership. "Football management and coaching is an ever-increasing scientific discipline. At the LMA, we want our members to be at the cutting edge of new techniques. From the top of the Barclays Premier League down to Coca-Cola Football League 2, it is vital that we provide our members with the latest knowledge and expertise that will enhance their roles as managers and therefore drive the Game forward. Our established partnership with Polar, unquestionably a company that is at the forefront of technological innovation and committed to enhancing performance, is an extremely positive move."

Formed in 1992, the League Managers Association is responsible for representing the views of managers with the game's legislators and decision makers. Harnessing these opinions, LMA representatives sit on all major committees and panels within the game. Yet, as the Polar partnership shows, the LMA is also committed to providing their members with the knowledge and expertise to enjoy a healthy and happy lifestyle despite being under constant scrutiny.

Malcolm Douglas, Managing Director, Polar Electro (UK) Limited commented, ‘We are delighted to be involved with such a professional association as the LMA. Through Richard Bevan's leadership the LMA is playing a major role supporting Managers and providing necessary services to support the very demanding challenges they face. Our extensive collection of products helps managers to fully understand how their players are performing during training and supports individual players preparation to win football matches for their managers.'

Over the coming seasons, Polar will continue to work closely with LMA members and their backroom staff to help them design world-class training programmes by collating and analysing physiological data from players Polar Heart Rate Transmitters.

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